The baseball has been less than good this month, so Rays fans definitely deserved a day of unbridled joy. It came on Monday when the team unveiled their long-awaited City Connect uniforms. The uniforms and branding lean heavily into the area’s skateboarding culture and makes great use of those classic Devil Rays colors. On this week’s episode of Rays Your Voice, we put the baseball on the back burner and break down why these new unis might have a long-lasting impact on the Rays’ brand.
Eventually, we do discuss the team on the field but it’s not all doom and gloom.